Barbie’s latest power play? She has joined the PWHL

Article content

Barbie has no problem going from the Oscars to the hockey rink. Red carpet, red line, it’s just who she is.

The iconic wunkerkind — who has had her ups and downs on the feminist playlist — is partnering with the Professional Women’s Hockey League for its inaugural season.

Article content

Barbie will appear on rink boards in Montreal, Ottawa and Toronto. And by the looks of her Instagram feed, she and her girlfriends recently spent time in Montreal getting ready for the debut, having a double-double, strolling on Île Sainte-Hélène and being fabulous in Old Montreal.

Article content

There is no photographic evidence she popped in for an apple fritter at Bernie Beigne with Blake Lively.

Barbie stopped at Le Petit Dep in Old Montreal during a girls trip in early March. Photo by @barbiestyle /Instagram

She’ll also launch a video series in May that will feature PWHL players telling their own stories. The soundtrack will probably not include a rendition of I’m Just Ken (Dryden).

“Barbie represents female empowerment, and like the PWHL, breaks down gender barriers to redefine what’s possible for women and girls of all ages,” Amy Scheer, PWHL senior vice-president of business operations, said in a statement. The partnership is intended to “champion the belief that a girl can be anything she wants to be, including a professional hockey player.”

In 2020, Tim Hortons and Mattel teamed up to sell Barbie likenesses of Montreal superstar Marie-Philip Poulin and Toronto’s Sarah Nurse. All proceeds from the sales went to the Hockey Canada Foundation.

The PWHL’s regular season ends May 5. Barbie will make the playoffs.

Sign up for our awesome parenting and advice newsletter at

[email protected]

Ten elementary-school-age girls are wearing pink and white gear while playing on a hockey rink.
A partnership between the PWHL and Barbie will include a video series launching in May featuring PWHL players telling their own stories to inspire girls. Photo by Andrea Cardin /Freestyle Photography/PWHL

Recommended from Editorial

Share this article in your social network